The Guru College

Blog Analytics

I’ve decided to move away from Google Analytics for all of my domains. There are many reasons for this change: I would like to make fewer external javascript calls, and I’m already making more calls to off-site stuff than I’d like. I also have other analytics packages running at this point (by virtue of CloudFlare), so I’m not giving up traffic pattern data entirely. The CloudFlare data isn’t as good as the Google Analytics data, but I’m not running a SEO campaign here nor am I trying to make a living with this site, so I was using less than %5 of the Analytics toolset.

I also decided to turn off Google AdSense.

You have to run Analytics to use AdSense, and AdSense is simply not making as much sense for me as it has in the past. I had thought that I would be able to fund parts of the monthly hosting bill with AdSense revenue, but that has not been the case. AdSense has been enabled on this site for many months, and it’s just not giving me the return I need to see to have ads on the site. If the site takes off overnight, I may turn ads back on, as hosting isn’t free, but for now, no more ads.

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